Your TSM perception survey needs a fixed number of completed tenant interviews before 30 June.
We make those calls. £4 per completed response, verbatim TP01–TP12 wording, and a transcript for every call.
Enter your social rented tenant numbers and we’ll show the accuracy band the Regulator holds you to, the completed responses that needs, and what the campaign costs.
Calculated with the standard finite-population sample-size formula (z = 1.96, p = 0.5) against the accuracy bands in the Regulator of Social Housing’s TSM Technical Requirements. Indicative only — confirm against the current version before fixing your programme design.
A phone interviewing team that scales to your sample, then stops.
Verbatim TP01–TP12.
The Regulator's question wording, unaltered, in the required order. Your questionnaire, your routing, your additional local questions after the mandatory set.
15 languages, detected at the start of the call.
Tenants who would not complete an English postal form get interviewed in their own language. No separate translation wave to commission.
Every call transcribed.
Full recording and transcript per call, with outcome codes, exportable. The evidence file your TSM assurance statement needs is a download, not a request to your supplier.
The Regulator doesn’t set a minimum response rate. It sets a margin of error.
That distinction decides your fieldwork budget. RSH binds on statistical accuracy at 95% confidence against your tenant population, assessed separately for LCRA and LCHO stock. Hitting the band is what matters — and the only way to hit it is completed responses.
| Tenant population | Required margin of error |
|---|---|
| Under 2,500 | ±5% |
| 2,500–9,999 | ±4% |
| 10,000–24,999 | ±3% |
| 25,000 or more | ±2% |
Source: Regulator of Social Housing, TSM Technical Requirements. Survey year runs 1 April – 31 March; large landlords (1,000+ homes) submit to RSH by 30 June.
Most of the sector already does this by phone. Of the 353 large landlords in the Regulator’s published 2024/25 TSM data, 242 used telephone as their predominant collection method, and 288,040 of the 464,280 completed interviews (62%) were conducted by phone. This is not a new methodology — it is the sector’s standard one, run at a lower cost per complete.
Figures computed from the RSH Tenant Satisfaction Measures 2024/25 full data set.
Judge it yourself. This is an unedited demo call.
We don’t have a housing customer yet — so we’re not going to show you one.
This is an unedited recording of a demo survey call — real telephony, real AI, a real person answering, for a demo business we configured the agent to represent. The interviewing is the same; the questionnaire is yours.
Or call our agent yourself: +44 20 4511 4077
“Will the Regulator accept interviews conducted by an AI?”
It’s the right question to ask first, and the honest answer has two parts.
The Regulator does not specify who conducts the interview.
The TSM Technical Requirements bind on statistical accuracy, representativeness of the achieved sample, and disclosure of your method. They do not mandate a human interviewer. We are not aware of any RSH provision that prohibits automated telephone interviewing — but we are not going to tell you the Regulator has approved it, because no supplier can tell you that. Read the Technical Requirements and form your own view; we will happily go through it with your assurance lead.
You will have to disclose it, and we help you do that properly.
Your TSM return records the collection methods used and who conducted the interviews. We give you the method statement, the achieved-sample breakdown by method, and the weighting evidence your assurance statement needs — written so it can be published as-is.
Which is why we suggest you don’t start with your whole programme.
Add a top-up wave to what you already run: 200completed phone interviews alongside your existing survey, reaching the tenants postal and online didn’t. Your incumbent contract is untouched, your return doesn’t depend on us, and you see real completion rates on your own tenants before deciding anything. £800.
“Won’t tenants just hang up?”
Latency under 600ms
Most AI callers wait 1–2 seconds before responding. Real people don't. We tune turn-taking so the conversation feels natural — interruptions and all.
Disfluencies handled, not restated
A tenant saying “uhh, I dunno, maybe twice” is a real answer. The agent acknowledges it, parses it, and moves on without robotically repeating the question.
One voice per programme
Voice locked for the whole fieldwork period. No mid-call voice swaps, no accent mismatched to your area.
And we report completion rate per wave, not just at the end — so if it isn’t working on your tenants, you’ll know in week one and you can stop.
Built so your assurance lead can sign it off.
- Configurable retry limits and spacing
- Retention policy set per campaign
- Every call recorded and transcribed
- Outcome codes on every attempt
- UK / EU hosting
- ICO registration ZC143411
- Sparkline Consulting Ltd, registered in England, company no. 16269648
Fieldwork run to MRS Code of Conduct principles.
Priced per completed response — the same unit the Regulator counts.
You don’t buy dialling attempts, you buy completes. So that’s what we charge for. One fixed campaign price, agreed before we start, against the sample size your accuracy band requires.
No monthly fee, no minimum term, no per-minute billing.
See an example report → Westside Coffee · Q1 2026 (fictional)
Four steps, about five working days to first calls.
Send us your questionnaire.
Your TP01–TP12 set plus any local questions. We confirm the sample size your accuracy band needs.
We build and script the agent.
Call flow, routing logic, one locked voice. Sample call back to you within 48 hours for sign-off.
You approve, we call.
Your sample file, your quota. Live progress as calls complete.
You get the data and the evidence.
Completes, transcripts, outcome codes, weighted results, method statement.
Tell us your stock. We’ll quote a fixed price against it.
No call required to get a number. If you’d rather talk it through first, say so in the form and we’ll call you.